Designing & Usability Testing of an email campaign web app

A standalone web application of a survey platform for an off-shore technology company . This web application is being used to design and send survey emails to its customers.

Some of the highlights of the stages of this project

  1. Re-designing an existing product
  2. Retrieving design artefacts from a previous design and customer profiling study within the company
  3. Competitor Analysis
  4. Comparative Analysis
  5. Collaborative design with project stakeholders
  6. Interaction Design
  7. Usability Testing
  8. Multiple design iterations
  9. UX Copywriting
  10. Work flow diagraming

Enabling design thinking at any stage of a project

This was a challenge rather than a simple project. A challenge to do a revamp of an existing product in a very little but obviously, in a reasonable time. After receiving knowledge transfer from the product team, the journey to design this project started. Collaborations with the off-shore teams and delivering on time had a good influence in the overall experience of working on this project.

Regardless of the stage of the project, when design thinking was applied then it helped in coming up with new experience startegies required to reach the business goals of the product. Also the ux deliveribles were user tested for ruling out any usability issues. Workflow diagramming and advanced prototyping facilated the teams to have a holistic look on the new product design & the interaction design.